MacDonald Broadcasting Company - Great Lakes Bay Region
MacDonald Broadcasting Company is a locally owned radio broadcaster operating
eight radio stations in the Lansing and Saginaw, MI markets. We have been providing
businesses throughout Mid-Michigan with effective on-air, on-site and on-line radio
advertising solutions for over 50 years. Our Saginaw line-up includes WKCQ 98.1 FM (Country),
WSAG 104.1 FM (Soft Rock), WMJO 97.3 FM (Adult Hits) and WSAM 1400 AM (Soft Rock).
Lansing Stations include WHZZ 101.7 FM (Adult Hits), WILS 1320 AM (News Talk), WQHH 96.5 FM (Urban) and WXLA 1180 AM (Adult Standards).
In addition to the radio stations we also own and operate MacDonald Audio a
sound company providing background and foreground music and a variety of sound
reinforcement systems and services for businesses. We are driven by community
involvement, engagement and service. It is a professional yet fun place to work and
The company believes in taking care of their employees and offers a much higher than
average benefit package with profit sharing, recognizes an outstanding employee each
month, supplies training, tools, subscriptions to pertinent publications & organizations to
support their staff.
The Account Executive position is a B2B outside sales position calling on local
businesses and advertising agencies. You will work with a team of broadcast
professionals totally focused on providing results for clients.
• Calling on business owners, key decision makers, advertising agency principles,
media buyers, promoters and event marketers; this includes established
businesses and new businesses that you target
• Through a consultant approach, an AE will uncover customer wants, needs and
dreams to build effective solutions to help them achieve their expressed goals
• Create solutions, copy and events to help clients
• Staying on top of local and industry trends utilizing supplied resources such as
AdMall and Radio Ad Bureau
• Collecting money
• Keeping timely and accurate notes on client interaction via In a Box software
• Assist in copy writing, although station does offer support via employing
copywriters and promotional assistance
• Attend two set meetings – one sales meeting with staff and a one-on-one with
• Meet weekly goals of six Q&A calls, 5 proposals equaling four times revenue
Our top performers are organized individuals who are naturally out-going and possess a
natural talent to communicate with people from all walks of life. They possess a
strong drive to be the best at whatever they do and always bring that positive "can do"
attitude to work everyday. They are proud of their many personal and professional
accomplishments. They thrive on a fast paced sales environment that rewards it's top
performers with bonuses and public recognition. They know the importance of customer
service and are always willing to go the extra mile for their customers. They are trust
worthy, always on time, honest and dependable team members. They appreciate and
understand business, especially small, entrepreneurial companies. They should be
great listeners, curious, self motivated and accomplished.
• Proven success at cold calling, prospecting and closing business
• Work well within a team environment but be driven to achieve personal goals
• Local business contacts a plus
• Proficiency with MS Office, Power Point, Word and Excel
• Ability to attend evening and weekend events as needed, which are few
• Able to attend weekly sales meeting and required number of client appointments,
limited to Mid Michigan
• High attention to detail
Compensation & Benefits:
In addition to higher than average compensation, benefits include Blue Cross Blue
Shield medical coverage, dental, optical paying a high percentage of individual or
family coverage; paid vacation and holidays, 401K, profit sharing, monthly performance
bonuses and car / gas allowance. MacDonald Broadcasting provides extensive training
and support to help sellers achieve a high level of success.
MacDonald employees have fun too...community involvement, concerts, client
entertaining, company outings.
MacDonald Broadcasting Company is an equal opportunity employer.